Are you neglecting your Director’s hat?
Being more commercial starts with wearing your Director’s hat more often.
As a Director, maximising shareholder value should be at the front of your mind. Spending less time in Operations allows you to prioritise working on strategies that will maximise shareholder value.
Essential sales techniques - The SPIN Cycle
Today’s accountant must know how to sell. Selling is really a value conversation. If your clients understand the value of your services, they'll quickly realise they want to work closely with you. It comes down to asking better questions... questions that ultimately help your client see the way forward as buying a service from you.
Speaking Wider than the Numbers
In The 7 Traits of Today’s Accountant, I talked about speaking wider than the numbers being a neglected skill among accountants. Let me elaborate.
The ability to interpret a set of financial statements or management accounts is fundamental to report on the performance of the business, satisfy compliance requirements and inform the client of the tax to pay.
But, then what? Most business...