Staying ahead of the curve with content...

August 30, 2021
Marketing is about more than just acquiring new clients. While that’s a critical end-goal, neglecting your existing clients means you’re missing opportunities to grow your accounting or bookkeeping business in other ways. Using our knowledge of all things marketing, we’ve put together this blog to help firms of any size or stage of growth use content marketing to assist clients with the...

What's your money story?

March 19, 2021

What you believe about money and how you relate and interact with it affects every aspect of your life and business.

A belief is simply a story that you’ve told yourself so many times that you think it’s the truth. So, for us all to live a vital, vibrant and thriving life, the story we are telling ourselves and choosing to believe about money needs to be uncovered, understood, and possibly...

Digital Marketing in 2021

February 25, 2021

Any firm (big or small ) must have a digital presence. This includes an authentic website, compelling content, useful emails, and engaging social media pages.

What does being more commercial look like...

January 25, 2021

Most accountants are not trained in how to run a better practice. Instead, we’re schooled in accounting theory, tax, economics, and finance. 

I remember in my first job at a big six accounting firm (I’m showing my age now), they told me on my first day "forget everything you learned at university, we’re going to teach you how to do accounting properly". Again, I was not taught how to run a...

Is your business's Organisation Structure...

December 2, 2020

The accounting industry is rapidly changing. 

From technology advancements and changes in clients' and team members' expectations to a new playing field for marketing and selling services via digital channels, our industry is constantly evolving. The traditional model of working partners with their ‘book of clients’ and their employees either happily grinding out sets of financials for life or...

Who do you want to be?

November 10, 2020

Compare these two statements: a child saying, "When I grow up, I’m going to be…" and an accountant saying, "When I get on top of my workflow, I’m going to…". 

How well do you know your numbers?

October 6, 2020

Accountants know their numbers - true or false?  Perhaps a better question is who’s numbers do accountants know better; their own or their clients'?  

The Sudden Shift to Education Marketing

September 1, 2020

Our industry has experienced an unexpected and rapid shift to providing online education to clients. There’s nothing like a crisis to force change and accelerate adoption.  What was consigned to the too hard basket before lockdown, has become a necessity, as accounting firms scramble to support their clients.

Innovating through a crisis

August 3, 2020

They say never waste a good crisis…