Natalie Eady

Natalie Eady
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Recent Posts

Innovating through a crisis

August 3, 2020

They say never waste a good crisis…

Are you helping your clients look back to...

February 4, 2020

It’s 2020!  Time to reflect on the highs and lows of 2019, establish our new focus, and stretch areas to set meaningful goals, right?!  Don't let this time of year go up in a cloud of  great intentions.  

The Achiever Matrix

December 2, 2019

The Achiever Matrix, created by Stephen Covey, is made up of four quadrants and helps you prioritise tasks based on their importance; allowing you to manage your time better and achieve more.

How to attract and retain excellent...

February 27, 2019

Millennials challenge the way we work and manage.  

The perceived ‘millennial mindset’ is not always flattering though, with generalisations including being entitled, convenience-loving, matcha latte sipping, self-important job-hoppers who demand to work less, and from a place of their choosing - be that home or a yurt in Central America.

The gold in our failings

January 30, 2019

Secretly, humans are conditioned to love a good fail.  While stories of triumph are inspiring, epic fails are generally more relatable, and certainly more entertaining… #FailArmy #PaddleBoardYogaFails.  

8 Questions for Effective New Client...

June 7, 2018

Screening potential clients sounds rather clinical, a bit like screening for a disease.

Truth be told, D clients are like parasites.  They can be painful, demand attention, drain your energy, query your bills and if they refer you work - breed more parasites.  Most significantly, they’ll damage your brand, morale and culture.

Unlike the parasite and host relationship, accountants should partner...

How to develop your storybook

June 7, 2018
Business storybooks tell a compelling, authentic and fluid story. Both content and form are important in delivering an informative and inspiring story that promotes brand awareness.
 

New Year's resolutions to improve your...

June 7, 2018
A resolution is defined as: 'A firm decision to do or not do something.'  When we set attainable resolutions, we gain clarity of our desired direction both personally and professionally.  They say it takes 21 times to change or create a habit and by actively speaking change we can help to achieve it.  It's not rocket science, but we have to act now if we want change.
 
 

How to write your 'About Us'

June 7, 2018
Your website is an important marketing channel to create awareness and generate leads.  Use this platform to tell your business's story and engage your audience.  It's your opportunity to convey personality and culture, to demonstrate why people will enjoy working with you and to build trust.   Site visitors are generally less interested in how you do what you do - the technical aspects of...