Coaching isn’t defined in the accounting industry as clearly as the likes of accounts preparation or cashflow forecasting.

Sales is the primary driver for all businesses. Yet somehow, accountants have historically found their bread and butter without the help of a sales team.

Speaking to an accountant recently, I had a chuckle when she mentioned her service plans all included one baseline service – “Keep you sweet with the Tax Man”. For many accountants, the tax department has been their sales driver. For others,...