In the wake of Coronavirus, and with feelings of greater economic uncertainty, your clients are in need of help more than ever before. Traditional practices, with too great a focus on compliance work, run the risk of not doing enough to help Small to Medium-sized Businesses (SMBs) in the way that they need right now. Legacy accountants will not be able to support clients enough by fulfilling...
Essential sales techniques - The SPIN Cycle
January 28, 2020
Today’s accountant must know how to sell. Selling is really a value conversation. If your clients understand the value of your services, they'll quickly realise they want to work closely with you. It comes down to asking better questions... questions that ultimately help your client see the way forward as buying a service from you.