Coaching isn’t defined in the accounting industry as clearly as the likes of accounts preparation or cashflow forecasting.
Are you neglecting your Director’s hat?
Being more commercial starts with wearing your Director’s hat more often.
As a Director, maximising shareholder value should be at the front of your mind. Spending less time in Operations allows you to prioritise working on strategies that will maximise shareholder value.
The three freedoms your clients want
About 10 years ago I was having lunch with a friend (let’s call her Jane) when she asked, 'why should I come to you as a client Mark?'. I started my usual and practised patter about quality, professionalism, great team, great service… Jane basically then told me to shut up. I’m sure that if we weren’t having lunch, she would have walked off to find someone else to talk to! Instead she said...
Let's stop talking about advisory - please!
Having just attended Xerocon Brisbane, I’ve had a solid dose of ‘Advisory Rhetoric’.
You know how it goes - the compliance world is dying, technology and AI will make many services redundant, and the advice for accountants is they just need to rely on their Trusted Advisor status and do more advisory work. Enough. I call time out for two reasons:
Value add services - delivered on demand or...
An accounting firm relayed this scene to me this week. One of the firm’s partners, Dan, was at a rugby game with a few of his clients. They’d had a few beers and the banter was flowing.
Out of the blue one of Dan’s clients (his name is also Dan, which is confusing, but this is a true story, so I’m sticking to the facts. Let’s call the accountant Dan One and the client Dan Two) ...
The Evolution of the Accountant
There is no doubt accountants need to evolve.
The accounting industry is going through a massive change in response to compliance automation, tax simplification, and increasing demand from clients for more proactive services. Contrary to popular opinion (or fake news), I am not of the view that we are talking about a revolution here - the modern accountant will not become redundant; they...