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Achieving Better Leverage in Your Firm

December 11, 2018

We all know that the secret to success is to work smarter, not harder, right?  Yet we still get stuck in the day to day emails, client queries, file reviews, and activities that are highly important to others, but not necessarily to ourselves.  Working smarter becomes a pipe dream as we can’t see the wood for the trees.

8 Questions for Effective New Client...

June 7, 2018

Screening potential clients sounds rather clinical, a bit like screening for a disease.

Truth be told, D clients are like parasites.  They can be painful, demand attention, drain your energy, query your bills and if they refer you work - breed more parasites.  Most significantly, they’ll damage your brand, morale and culture.

Unlike the parasite and host relationship, accountants should...

Let's get to the Core of the problem

June 7, 2018

I’m a firm believer that everyone comes to work to do a great job - initially anyway.  So why do businesses have poor performers?  Likewise, why do team members find it difficult to deal with conflict in the workplace; that difficult client or demanding boss?

To get answers to these questions we need to look beneath the surface.  Go beyond actions and behaviour and look to the drivers of...

How to develop your storybook

June 7, 2018
Business storybooks tell a compelling, authentic and fluid story. Both content and form are important in delivering an informative and inspiring story that promotes brand awareness.
 

How to write your 'About Us'

June 7, 2018
Your website is an important marketing channel to create awareness and generate leads.  Use this platform to tell your business's story and engage your audience.  It's your opportunity to convey personality and culture, to demonstrate why people will enjoy working with you and to build trust.   Site visitors are generally less interested in how you do what you do - the technical aspects...