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Our industry has experienced an unexpected and rapid shift to providing online education to clients. There’s nothing like a crisis to force change and accelerate adoption. What was consigned to the too hard basket before lockdown, has become a necessity, as accounting firms scramble to support their clients.
They say never waste a good crisis…
About 10 years ago I was having lunch with a friend (let’s call her Jane) when she asked, 'why should I come to you as a client Mark?'. I started my usual and practised patter about quality, professionalism, great team, great service… Jane basically then told me to shut up. I’m sure that if we weren’t having lunch, she would have walked off to find someone else to talk to! Instead she...
Millennials challenge the way we work and manage.
The perceived ‘millennial mindset’ is not always flattering though, with generalisations including being entitled, convenience-loving, matcha latte sipping, self-important job-hoppers who demand to work less, and from a place of their choosing - be that home or a yurt in Central America.
We all know that the secret to success is to work smarter, not harder, right? Yet we still get stuck in the day to day emails, client queries, file reviews, and activities that are highly important to others, but not necessarily to ourselves. Working smarter becomes a pipe dream as we can’t see the wood for the trees.
Screening potential clients sounds rather clinical, a bit like screening for a disease.
Truth be told, D clients are like parasites. They can be painful, demand attention, drain your energy, query your bills and if they refer you work - breed more parasites. Most significantly, they’ll damage your brand, morale and culture.
Unlike the parasite and host relationship, accountants should...
