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What's your revised definition of success?

September 29, 2021

Accountants and bookkeepers have been busier than ever since the pandemic. Burnout aside, they've been fortunate to have the hugely important role of guiding their business clients through tough times. 

If there’s one positive to take from the Covid disruption, it’s the opportunity to consider what is important in life. Let’s call that our revised definition of success. For those of us in...

Staying ahead of the curve with content...

August 30, 2021
Marketing is about more than just acquiring new clients. While that’s a critical end-goal, neglecting your existing clients means you’re missing opportunities to grow your accounting or bookkeeping business in other ways. Using our knowledge of all things marketing, we’ve put together this blog to help firms of any size or stage of growth use content marketing to assist clients with the...

Digital Marketing in 2021

February 25, 2021

Any firm (big or small ) must have a digital presence. This includes an authentic website, compelling content, useful emails, and engaging social media pages.

The curious incident of the dog and the nail

March 8, 2019

There’s a proverb about a young man walking down the street.  He comes across an older man sitting on his porch, with a dog lying next to him, whining in pain.  The young man asks the dog’s owner ‘What’s wrong with your dog?’. The owner replies ‘He’s lying on a nail’.  The man asks ‘Lying on a nail? Why doesn’t he move?’.  The owner replies ‘Because it’s not hurting bad enough'.

Where have all the 'Young Guns' gone?

June 7, 2018

Recently I ran a ‘Succession Insights Poll’ in New Zealand, with 441 accounting firms participating.

The most thought provoking question raised during the post-poll webinar was ‘What happened to all the Young Guns coming through; where are they and why do they not want a career in this industry?’

Would the real modern firm please stand up

June 7, 2018

And that was possibly the most ridiculous blog title I’ve ever written.

 
There is no such thing as the modern accounting firm, any more than there is the modern store or the modern plumbing company. Real time reporting, less paper and no server are all outcomes of technology shift; they don't of themselves create the modern firm.  They're now a given.   What does create the true modern...

Robots preparing tax returns?

October 5, 2017

31 March has passed, it's a good time to reflect on the future accountant.

Last Wednesday, the Herald published   this article  on the future automation of jobs, listing the top 10 jobs to disappear (tax preparers coming in at number 8).  The news piece was based on an NZ Institute of Economic Research study commissioned by CAANZ and will meet with both warranted scepticism and a healthy...