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Changing your year end for good and for...

March 15, 2022

After working with accountants for nearly 15 years, I know the Post Tax Year-end Stress is real for many, leading to a February spent in recovery mode. That said, what we choose to do now will pave the way for a better, less stressful end to this year and a more productive start to 2023!If I polled UK accountants in January, they would say that tax year-end ruins their Christmas and New Year.

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GIFTS – the secret for success in sales

February 24, 2022

Sales is the primary driver for all businesses. Yet somehow, accountants have historically found their bread and butter without the help of a sales team.

Speaking to an accountant recently, I had a chuckle when she mentioned her service plans all included one baseline service – “Keep you sweet with the Tax Man”. For many accountants, the tax department has been their sales driver. For others,...

Championing Change

January 27, 2022

It's human nature to avoid change. Change requires action, effort, and sometimes pain.Often change can feel like a rollercoaster. We can start off nervous but excited, with a bit of uninformed optimism, perhaps even butterflies in our stomach. Then reality kicks in and we can come crashing down into the valley of despair – a common place to quit, revert and retreat to safety in familiarity.

What's your revised definition of success?

September 29, 2021

Accountants and bookkeepers have been busier than ever since the pandemic. Burnout aside, they've been fortunate to have the hugely important role of guiding their business clients through tough times. 

If there’s one positive to take from the Covid disruption, it’s the opportunity to consider what is important in life. Let’s call that our revised definition of success. For those of us in...

Staying ahead of the curve with content...

August 30, 2021
Marketing is about more than just acquiring new clients. While that’s a critical end-goal, neglecting your existing clients means you’re missing opportunities to grow your accounting or bookkeeping business in other ways. Using our knowledge of all things marketing, we’ve put together this blog to help firms of any size or stage of growth use content marketing to assist clients with the right...

Digital Marketing

February 25, 2021

Any firm (big or small ) must have a digital presence. This includes an authentic website, compelling content, useful emails, and engaging social media pages.

The curious incident of the dog and the nail

March 8, 2019

There’s a proverb about a young man walking down the street.  He comes across an older man sitting on his porch, with a dog lying next to him, whining in pain.  The young man asks the dog’s owner ‘What’s wrong with your dog?’. The owner replies ‘He’s lying on a nail’.  The man asks ‘Lying on a nail? Why doesn’t he move?’.  The owner replies ‘Because it’s not hurting bad enough'.

Where have all the 'Young Guns' gone?

June 7, 2018

Recently I ran a ‘Succession Insights Poll’ in New Zealand, with 441 accounting firms participating.

The most thought provoking question raised during the post-poll webinar was ‘What happened to all the Young Guns coming through; where are they and why do they not want a career in this industry?’

Would the real modern firm please stand up

June 7, 2018

 

And that was possibly the most ridiculous blog title I’ve ever written.

 There is no such thing as the modern accounting firm, any more than there is the modern store or the modern plumbing company.Real time reporting, less paper and no server are all outcomes of technology shift; they don't of themselves create the modern firm.  They're now a given.What does create the true modern firm, is a...