Any firm (big or small ) must have a digital presence. This includes an authentic website, compelling content, useful emails, and engaging social media pages.
The curious incident of the dog and the nail
There’s a proverb about a young man walking down the street. He comes across an older man sitting on his porch, with a dog lying next to him, whining in pain. The young man asks the dog’s owner ‘What’s wrong with your dog?’. The owner replies ‘He’s lying on a nail’. The man asks ‘Lying on a nail? Why doesn’t he move?’. The owner replies ‘Because it’s not hurting bad enough'.
Where have all the 'Young Guns' gone?
Recently I ran a ‘Succession Insights Poll’ in New Zealand, with 441 accounting firms participating.
The most thought provoking question raised during the post-poll webinar was ‘What happened to all the Young Guns coming through; where are they and why do they not want a career in this industry?’