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The Sudden Shift to Education Marketing

September 1, 2020

Our industry has experienced an unexpected and rapid shift to providing online education to clients. There’s nothing like a crisis to force change and accelerate adoption.  What was consigned to the too hard basket before lockdown, has become a necessity, as accounting firms scramble to support their clients.

Are you helping your clients look back to...

February 4, 2020

It’s 2020!  Time to reflect on the highs and lows of 2019, establish our new focus, and stretch areas to set meaningful goals, right?!  Don't let this time of year go up in a cloud of  great intentions.  

Would the real modern firm please stand up

June 7, 2018

And that was possibly the most ridiculous blog title I’ve ever written.

 
There is no such thing as the modern accounting firm, any more than there is the modern store or the modern plumbing company. Real time reporting, less paper and no server are all outcomes of technology shift; they don't of themselves create the modern firm.  They're now a given.   What does create the true modern...

How to develop your storybook

June 7, 2018
Business storybooks tell a compelling, authentic and fluid story. Both content and form are important in delivering an informative and inspiring story that promotes brand awareness.
 

Client events streamlined

June 7, 2018

Client events are a double-edged sword.

1. They provide literally a room full of opportunities to help your clients achieve their goals.   2. If executed poorly you'll suffer from brand damage, wasted resources and shattered team confidence.  

How to write your 'About Us'

June 7, 2018
Your website is an important marketing channel to create awareness and generate leads.  Use this platform to tell your business's story and engage your audience.  It's your opportunity to convey personality and culture, to demonstrate why people will enjoy working with you and to build trust.   Site visitors are generally less interested in how you do what you do - the technical aspects...