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How to attract and retain excellent...

February 27, 2019

Millennials challenge the way we work and manage.  

The perceived ‘millennial mindset’ is not always flattering though, with generalisations including being entitled, convenience-loving, matcha latte sipping, self-important job-hoppers who demand to work less, and from a place of their choosing - be that home or a yurt in Central America.

The gold in our failings

January 30, 2019

Secretly, humans are conditioned to love a good fail.  While stories of triumph are inspiring, epic fails are generally more relatable, and certainly more entertaining… #FailArmy #PaddleBoardYogaFails.  

8 Questions for Effective New Client...

June 7, 2018

Screening potential clients sounds rather clinical, a bit like screening for a disease.

Truth be told, D clients are like parasites.  They can be painful, demand attention, drain your energy, query your bills and if they refer you work - breed more parasites.  Most significantly, they’ll damage your brand, morale and culture.

Unlike the parasite and host relationship, accountants should...

How to develop your storybook

June 7, 2018
Business storybooks tell a compelling, authentic and fluid story. Both content and form are important in delivering an informative and inspiring story that promotes brand awareness.
 

New Year's resolutions to improve your...

June 7, 2018
A resolution is defined as: 'A firm decision to do or not do something.'  When we set attainable resolutions, we gain clarity of our desired direction both personally and professionally.  They say it takes 21 times to change or create a habit and by actively speaking change we can help to achieve it.  It's not rocket science, but we have to act now if we want change.
 
 

How to write your 'About Us'

June 7, 2018
Your website is an important marketing channel to create awareness and generate leads.  Use this platform to tell your business's story and engage your audience.  It's your opportunity to convey personality and culture, to demonstrate why people will enjoy working with you and to build trust.   Site visitors are generally less interested in how you do what you do - the technical aspects...

'Stop listening to reply - listen to...

June 7, 2018
Holding a good conversation is an underrated, but required, skill in our industry.  This separates good advisors from excellent coaches.   It's easy for accountants to fall into an advisory rut, cutting to the chase, always giving the answer - delivering advice based on experience and knowledge.  While this will always be a necessary part of our role, if we don't vary our approach we can...