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Staying ahead of the curve with content...

August 30, 2021
Marketing is about more than just acquiring new clients. While that’s a critical end-goal, neglecting your existing clients means you’re missing opportunities to grow your accounting or bookkeeping business in other ways. Using our knowledge of all things marketing, we’ve put together this blog to help firms of any size or stage of growth use content marketing to assist clients with the right...

Digital Marketing in 2021

February 25, 2021

Any firm (big or small ) must have a digital presence. This includes an authentic website, compelling content, useful emails, and engaging social media pages.

The Sudden Shift to Education Marketing

September 1, 2020

Our industry has experienced an unexpected and rapid shift to providing online education to clients. There’s nothing like a crisis to force change and accelerate adoption.  What was consigned to the too hard basket before lockdown, has become a necessity, as accounting firms scramble to support their clients.

How to develop your storybook

June 7, 2018
Business storybooks tell a compelling, authentic and fluid story. Both content and form are important in delivering an informative and inspiring story that promotes brand awareness.
 

Client events streamlined

June 7, 2018

Client events are a double-edged sword.

1. They provide literally a room full of opportunities to help your clients achieve their goals.   2. If executed poorly you'll suffer from brand damage, wasted resources and shattered team confidence.  

How to write your 'About Us'

June 7, 2018
Your website is an important marketing channel to create awareness and generate leads.  Use this platform to tell your business's story and engage your audience.  It's your opportunity to convey personality and culture, to demonstrate why people will enjoy working with you and to build trust.   Site visitors are generally less interested in how you do what you do - the technical aspects of...