Any firm (big or small ) must have a digital presence. This includes an authentic website, compelling content, useful emails, and engaging social media pages.
The Sudden Shift to Education Marketing
Our industry has experienced an unexpected and rapid shift to providing online education to clients. There’s nothing like a crisis to force change and accelerate adoption. What was consigned to the too hard basket before lockdown, has become a necessity, as accounting firms scramble to support their clients.